There is ALWAYS a future in CREATIVE INDUSTRY
Jan Horn: CEO - SAE UAE
In a recent episode of our podcast, we had the privilege of speaking with Jan Horn, the CEO of SAE UAE. He shared his extensive education sector experience and passion for nurturing student creativity. With over 30 years in education, Jan’s journey has taken him from teaching to higher education management and now to leading a creative university in Dubai. His insights into the creative industry, the role of technology, and the importance of education are invaluable for anyone looking to carve a path in the creative fields.
The Evolution of Education and Creativity
Jan's career began as a teacher, a role he embraced at a young age. He quickly rose to the position of school principal, where he realized his desire to explore broader horizons within education. This led him to establish his own education consulting business and eventually transition into higher education management in South Africa. His move to Dubai was prompted by an opportunity with SAE, which he describes as a return to his roots in creative education.
Jan emphasizes that creativity is not just a niche; it is a vital component of education that deserves recognition and support. He passionately advocates for the creative industries, highlighting the need for parents and educators to understand the vast opportunities available in this field. He believes every career path in engineering, medicine, or the arts deserves equal respect and encouragement.
The Cultural Challenges in Creative Education
During our conversation, Jan touched on a significant issue many aspiring creatives face: cultural perceptions surrounding career choices. He noted that in various cultures, particularly in Asia and the Middle East, there is often a preference for traditional career paths such as engineering and medicine. This cultural bias can stifle young people's ambitions to pursue creative fields.
Jan's perspective is that this is not merely an issue confined to specific regions but a global challenge. He believes educating parents and communities about the potential of creative careers is crucial. By showcasing successful individuals in the creative industries, we can inspire the next generation to follow their passions without fear of societal judgment.
The Importance of Education in the Creative Sector
One of the key themes of our discussion was the role of education in fostering creativity. Jan believes that while formal education is important, it is not the only pathway to success in the creative industries. He pointed out that many online resources allow individuals to learn and develop their skills independently.
However, Jan also emphasized the value of structured education, particularly in providing students with a solid foundation and a recognized qualification. He noted that SAE is dedicated to guiding talented individuals through specialized programs that prepare them for successful careers in creative fields. The institution's reputation for excellence in education is a testament to its commitment to nurturing creativity.
The Impact of Technology on Creativity
As we delved deeper into the conversation, Jan shared his thoughts on the impact of technology on the creative industry. He acknowledged that technology, particularly artificial intelligence (AI), is transforming the landscape of creativity. While some view AI as a threat to creative jobs, Jan believes it can be a powerful tool for enhancing creativity.
He argued that technology should not replace the creative process but rather be a facilitator. For instance, he encourages aspiring creatives to start with the most straightforward tools—like a piece of paper and a pencil—to generate ideas before leveraging technology for execution. This approach allows individuals to tap into their creativity without overly relying on technology.
Jan's perspective is particularly relevant in today's fast-paced digital world, where many creatives may feel pressured to produce content quickly using advanced technology. He advocates for a balanced approach that prioritizes the creative process while utilizing technology to enhance the final product.
Navigating the Creative Industry: Financial Considerations
Another critical aspect of our discussion was the financial implications of pursuing a career in the creative industry. Jan addressed the misconception that creative careers are less lucrative than traditional ones. He pointed out that financial success in any career depends on the individual's passion, dedication, and ability to leverage their skills effectively.
Jan emphasized that aspiring creatives should focus on developing their talents and building a portfolio of work rather than fixating on potential earnings. He believes that passion drives success, and financial rewards will follow if individuals are committed to their craft.
Moreover, Jan highlighted the importance of entrepreneurial skills for creatives. Understanding how to market oneself, manage finances, and navigate client relationships is essential for freelancers and independent creators. SAE incorporates entrepreneurial training into its curriculum to equip students with the skills they need to thrive in the competitive creative landscape.
The Unique Opportunities in Dubai
Dubai's vibrant and multicultural environment presents unique opportunities for creatives. Jan shared his enthusiasm for the city's dynamic growth and its emergence as an education hub. With a diverse population and a rapidly expanding creative industry, Dubai offers many possibilities for aspiring artists, filmmakers, and designers.
Jan noted that many students are beginning to recognize the value of pursuing their education in Dubai rather than looking abroad. The COVID-19 pandemic played a significant role in shifting perceptions, as many students could not travel and discovered the quality of education available locally. This newfound appreciation for Dubai's educational offerings is encouraging and reflects a broader trend of recognizing the city's potential as a creative hub.
Inspiring the Next Generation of Creatives
As we wrapped up our conversation, Jan shared his vision for the future of creative education. He believes inspiring young people to pursue their passions and embrace their creativity is essential. By providing them with the right tools, resources, and support, we can empower the next generation to make meaningful contributions to the creative industries.
Jan advises aspiring creatives to stay true to their passions and not be deterred by societal expectations. He encourages them to focus on storytelling and problem-solving, as these are the core elements of creativity. By nurturing their talents and developing their entrepreneurial skills, young creatives can carve out successful careers in the industry.
The insights shared by Jan Horn in this episode serve as a powerful reminder of the importance of creativity in education and the potential for success in the creative industries. As we navigate an ever-changing landscape shaped by technology and cultural perceptions, supporting and encouraging aspiring creatives is crucial.
For those considering a career in the creative field, remember that your passion and dedication are your greatest assets. Embrace the challenges, seek growth opportunities, and never underestimate the power of your creativity. With the right mindset and support, you can forge a successful path in the vibrant world of creative industries.
In closing, we invite you to explore the opportunities available at SAE UAE and consider how you can contribute to the creative landscape. Whether you are a budding filmmaker, artist, or designer, there is a place for you in this dynamic industry. Let your creativity shine, and remember that the future is bright for those willing to pursue their passions.